Great Performance !

Getting a date is hard enough as it is. Fifty-seven percent of the men who post ads don’t receive even one e-mail; 23 percent of the women don’t get a single response. The traits that do draw a big response,
meanwhile, will not be a big surprise to anyone with even a passing knowledge of the sexes. In fact, the preferences expressed by online daters fit snugly with the most common stereotypes about men and women.

For instance, men who say they want a long-term relationship do much better than men looking for an occasional lover. But women looking for an occasional lover do great. For men, a woman’s looks are of paramount importance. For women, a man’s income is terribly important. The richer a man is, the more e-mails he receives. But a woman’s income appeal is a bell-shaped curve: men do not want to date low-earning women, but once a woman starts earning too much, they seem to be scared off. Men want to date students, artists, musicians, veterinarians, and celebrities (while avoiding secretaries, retirees, and women in the military and law enforcement). Women do want to date military men, policemen, and firemen (possibly the result of a 9/11 Effect, like the higher payments to Paul Feldman’s bagel business), along with lawyers and financial executives. Women avoid laborers, actors, students, and men who work in food services or hospitality. For men, being short is a big disadvantage (which is probably why so many lie about it), but weight doesn’t much matter. For women, being overweight is deadly (which is probably why they lie). For a man, having red h air or curly hair is a downer, as is baldness— but a shaved head is okay. For a woman, salt-and-pepper hair is bad, while blond hair is very good. In the world of online dating, a headful of blond hair on a woman is worth about the same as having a college degree—and, with a $100 dye job versus a $100,000 tuition bill, an awful lot cheaper.

In addition to all the information about income, education, and looks, men and women on the dating site listed their race. They were also asked to indicate a preference regarding the race of their potential dates. The two preferences were “the same as mine” or “it doesn’t matter.” Like the Weakest Link contestants, the website users were now publicly declaring how they felt about people who didn’t look like them. They would act on their actual preferences later, in confidential e-mails to the people they wanted to date.

Taken From : FREAKONOMICS - A Rogue Economist Explores the Hidden Side of Everything