The Hidden Side of Everything (11)
It can’t, really—except in one special case. The key is to measure a candidate against… himself. That is, Candidate A today is likely to be similar to Candidate A two or four years hence. The same could be said for Candidate B. If only Candidate A ran against Candidate B in two consecutive elections but in each case spent different amounts of money. Then, with the candidates’ appeal more or less constant, we could measure the money’s impact. Read the rest of this entry »


